Which PPC Platform Should I Choose?
So you’ve decided you want to do PPC marketing…
… but now what?
At the moment, there are two main search advertising programs ― Google & Bing ― but there are also other pay-per-click platforms such as Facebook, Twitter and Linkedin – all with their own pros and cons. I’ll go over each in a little bit of detail so you can get a feel for each and then get in touch to so we can discuss them in more detail.
As you know, Google is the biggest search engine in the world – advertising on it can get your business in front of millions of potential customers. It is currently reported that Google has an 86% market share in the UK. Ideal for all businesses!
When you advertise with Bing, your ads also appear on Yahoo! meaning you get 12% of the searchers in the UK – a staggering 7.68 million people. Bing is also the default search on all Apple devices and Windows 10 too!
With everyone and their mother on Facebook in terms of B2C advertising there are few better when it comes to getting your message out there and driving traffic to your site. With the expanded targeting options Facebook is getting more measured, providing a great return.
While a newer platform, Twitter’s ad platform has been going from strength to strength. While it is true that you’re more limited than the other platforms this still provides a great way for you to get your message in front of interested people.
LinkedIn is a fantastic platform to get your message in front of decision makers for companies and ideal if your message or brand needs exposure. With Sponsored InMail and Content, you can get your message in user’s inboxes or when they are engaging with similar content.
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