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For years Google AdWords has given advertisers the ability to get their ads in front of millions of searchers…as long as you could fit compelling ad copy into a 25 character headline and two 35 character description lines.* Not anymore. Introducing Expanded Text Ads…...read more
So you've decided you want to do PPC marketing... ... but now what? At the moment, there are two main search advertising programs ― Google & Bing ― but there are also other pay-per-click platforms such as Facebook, Twitter and Linkedin – all with their own pros...read more
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